Chapter 5. Marketing, Branding & Sales

A marketing team works together to plan how to reach customers. Marketing is all about explaining your value to customers. In other words, it covers everything a business does to attract an audience and show why its product or service matters. As HubSpot explains, marketing refers to any actions a company takes “to attract an audience to the company’s product or services” and to deliver value that strengthens brand loyalty. Good marketing means understanding customer needs and using the right messages so that people know how you can help them. It includes things like market research, advertising, and even how you design your product to meet customer needs. In short, marketing is communicating the benefits and value of what you offer in a way that convinces people to buy.